It’s implemented rather seamlessly and is much easier and more intuitive than this description makes it sound. You can also raise your hand to ask to join the main “stage” – if a moderator approves, you can speak to the whole group. Social interaction : The app makes it easy to join a room and listen in. As we’ve seen in other sectors such as commerce and entertainment, the pendulum is swinging from distributors to platforms that connect directly to consumers. The pandemic drove this shift even further by disrupting in-car listening time – the last bastion of traditional radio. Paid premium radio, audiobooks, streaming music, and podcasts have impacted previously robust terrestrial radio listening patterns. Repackaging of audio: The repackaging of audio has been accelerating for the better part of the last decade. This limit is more than adequate for most rooms and ups the FOMO factor significantly for rooms where a celebrity or three may appear. Once you’ve secured an invite, you can join rooms that, for now, seem to top out at 5,000 listeners. Invites for sale have popped up on various platforms and seem to cost anywhere from $15 on Etsy (!) to $125 on eBay. (Globally, it would be a different story: Android commands about 72% market share compared to approximately 27.5% for iOS.) The app is invite-only, requiring you to already know someone using it to be invited (although you can now reserve your username and wait for an invite). ![]() For the United States, this might be a viable tactic: North of 60% of consumers run iOS to Android’s roughly 38% market share. But Clubhouse’s current approach is more akin to missing a one-night-only concert or lecture, so the FOMO effect is quite high.Įxclusivity : Clubhouse launched on iOS only. Other platforms have disappearing content too – Snap, Instagram, WhatsApp, and Twitter each have their own version of ephemerality. Clubhouse, for now, is entirely synchronous : If you miss a discussion there are no replays or ways to revisit later you have to be there to see it. Fewer in-person events, a shift to asynchronous work, and the ease of recording have created an abundance of content and removed the urgency from seeing or experiencing something at a given time, synchronously with others. These are people that can listen, but not speak.Clubhouse is remixing a few key platform trends:Įphemerality : Now that we’re used to content on demand, live content is increasingly becoming a rarity. In the AudienceĪs you enter the room, you’ll become a part of the audience. Once you see a topic or list of users that interests you, simply tap on it to enter the room. If none of those meet your fancy, tap the “Explore” button under the last recommended room. Here, you will find the top three to five rooms Clubhouse recommends for you. To get started, you’ll go to the main hallway. Now, the fun part! Learn how to get involved in Clubhouse.Ĭlubhouse is a bit of an interesting platform because it’s audio-only and there are (currently) not many functionalities. Get Started on Clubhouse with Meaningful Interactions Profile Picture: This takes you to your profile so you can change any of your information, see how many people you follow, what clubs you follow, etc.Bell: All of your notifications will show up here.These rooms are selected based on your interests, the people you follow, and the groups you are in. Calendar: Here, you’ll find upcoming rooms that are recommended for you.You only get a limited amount of invites, so choose carefully! If you want to invite people to the app, click on this icon and select their name. Envelope: This is where your invites are held.Clubs are like groups that hold different events around specific topics. When you search, you’ll be given results for people or clubs. Magnifying Glass: Search for people or topics you care about.Once your profile is complete, you’re ready to start interacting!Īcross the top of the app, there are five icons from left to right: a magnifying glass, an envelope, a calendar, a bell, and your profile photo. If you don’t see the option during your profile set up, you can get to it by going to your profile and selecting the gear icon in the top right. You’re also able to select interests in order to better curate your “hallways” (timeline). This is because there are no other clickable links and no form of asynchronous communication on the platform – thus people tend to take chats off-platform. However, the bio limits are much longer on Clubhouse, so I recommend taking advantage of the space.Ĭonnecting your Instagram and Twitter accounts is more for one-to-one connections off of the platform. ![]() Whichever you choose first will populate your profile photo and your platform. To continue creating your profile, you’ll be able to connect to your Twitter and/or Instagram account.
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